American men's magazine Playboy will auction a collection of photographs in non-fungible token format (NFT). Bidding will take place at the Nifty Gateway marketplace.
The first lot will include a collection of works by artist Mike Parisella, based on archival images from Playboy magazine.
In June 2021, Playboy will launch an NFT collaboration with artist Catherine Blake.
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“We are delighted with the possibilities that blockchain has to offer. We already have plans to support artists with grants. We are here to learn, help the community and drive innovation together,” says Playboy.