Multiple world boxing champion Floyd Mayweather donned the EthereumMax altcoin t-shirt to weigh in and battle against blogger Logan Paul.
EthereumMax (EMAX) appeared about a month ago and is traded on Uniswap and 1inch decentralized cryptocurrency exchanges. At the time of writing, the altcoin is ranked 2575 in the CoinMarketCap rating with a daily trading volume of $ 34.4 million.
EthereumMax was also used to sell tickets for the Mayweather-Paul duel. The two front-row seats were sold exclusively for the altcoin.
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For purchases over $ 5,000 using EMAX, viewers received autographed Mayweather boxing gloves. Among all the buyers for EthereumMax, tickets to the official afterparty were raffled off.
An altcoin ad also appeared in Times Square in New York.
The fight at the Hard Rock Stadium in Miami ended after the allotted eight rounds without the announcement of judges' decisions. The fight was an exhibition fight, where the only way to win was knockout.