The head of American entertainment company Live Nation, Michael Rapino, in the framework of the quarterly earnings report, spoke about plans to enter the market of NFT to perpetuate the "magic moments" of concerts.
“We envision Live Nation with a marketplace and see some of the live moments as magical moments that we could release,” Rapino said.
The CEO of Live Nation added that the company is interested in the NFT market because it is a great way to interact with fans.
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The Ticketmaster subsidiary is already working on issuing its non-fungible tokens, Rapino said.
“They are already collaborating with sports teams, festivals, and others to attach the NFT to the ticket,” explained the top manager.
Previously founded in 1744, Sotheby's auction house has promised to put up for auction one of the oldest non-fungible tokens - Quantum by artist Kevin McCoy.