Decision Intelligence company Morning Consult published an analyst report on consumer banking and payments, which proves that cryptocurrencies went mainstream. The study shows that the number of US citizens owning crypto is now higher than the number of people that have a certificate of deposits.
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24% of participants taking part in Morning Consult's survey own crypto, and 23% of them have certificates of deposit. The survey also indicates that high-income individuals represent a disproportionately high share of cryptocurrency owners, a quarter of whom report annual household incomes of $100,000 or more, compared with 15% of the general population.
The survey shows that most crypto owners are men and millennials. 70% of participants that own crypto were men although making up 48% of the general population.
4.400 US adults took part in the poll. According to the analytics, crypto adoption will increase even faster along with the number of popular brands offering crypto-related products going up.
Morning Consult also noted that cryptocurrency companies are among the fastest-growing brands in 2021. It is expected that adoption by the general population and growth for brands providing crypto trading services will grow this year.