The largest crypto exchange Binance is at the final stage of negotiations on the purchase of the CoinMarketCap aggregator.
According to The Block, the exchange plans to pay about $400 million per site. The deal is expected to take place during a week. At the moment, the terms of the transaction (except for the amount) remain unknown.
CoinMarketCap is one of the most popular crypto aggregators. Over the past 6 months, the portal was visited by 207.2 million people. For comparison, over the past six months, Binance has gained 113.8 million visitors. CoinMarketCap traffic exceeds Binance traffic by 80%.
An informant for The Block said that it was CoinMarketCap’s traffic volumes that became the main reason for the purchase.
Binance remains the most visited cryptocurrency exchange with a 22% share of traffic. The closest rival to the exchange, Coinbase, owns about 21% of total traffic. The Bitmex exchange ranks third with an indicator of 11.8%.
Recall that this month Binance issued a debit card that allows you to directly pay for goods and services with cryptocurrency.