Binance has announced a collaboration with vlogger Khabane "Khaby" Lame. An Italian of Senegalese origin with 144 million followers on TikTok has become an ambassador for the bitcoin exchange.
Lame leads the ranking of TikTok accounts in terms of the number of subscribers. He attained popularity thanks to videos in which, without saying a word, he sarcastically mocks people who complicate easy tasks.
The video blogger will promote Web3 technologies and joint NFT projects with Binance, “further expanding the experience of its fans,” the company explained.
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It is assumed that cooperation will contribute to the development of the Binance ecosystem and the crypto industry as a whole.
Recall that NBA star Stephen Curry and Japanese tennis player Naomi Osaka have previously become ambassadors of the FTX exchange.
The Crypto.com cryptocurrency platform has chosen Oscar-winning actor Matt Damon for this role.