The Larva Labs development team known from CryptoPunks has partnered with United Talent Agency (UTA), whose clients include Johnny Depp, Wes Anderson, and Susan Sarandon.
In addition to actors and directors, the talent agency also partners with musicians, comedians, and digital artists who are "shaping the world of content and changing the face of entertainment."
The agreement implies that creators of various types of media, including films, television, and computer games, can use images from projects developed by the team.
“The collaboration will expand the opportunities for the dissemination of our creativity, as well as protect its value in the long term,” - said Matt Hall, co-founder of Larva Labs.
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Recall that the excitement around CryptoPunks has become one of the drivers of the growth of trading volume on the OpenSea NFT marketplace to a record $ 3 billion.
In May, Fox Entertainment set up a $ 100 million fund to invest in the non-fungible token space.
In August, the American media company led a $ 100 million round of funding for blockchain startup Eluvio, which will build an NFT marketplace.