Popular digital assets platform Binance officially sponsors The Weeknd’s tour "After hours Til Dawn," which will start next month. It’s the first time a major crypto firm funds a famous artist. "After hours Til Dawn" is the 7th concert tour by award-winning singer-songwriter and record producer.
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Also, Binance has worked with HXOUSE, a non-profit institution focused on fostering innovation and opportunity for entrepreneurs in the creative industry. With the help of HXOUSE, Binace will release The Weeknd’s NFTs (non fungible tokens), which concert attendees will be able to get.
Binance published a blog post that says 5% of the overall sales of NFTs will be contributed to the XO Humanitarian Fund, which has a goal to fight global hunger.
The Weeknd said working with Binance makes complete sense. He added he can't wait for fans to experience Web3 in a creative venue. The artist finds that crypto presents many opportunities, and this is only the start.
Binance Co-Founder Yi He said the team is excited to be a crypto partner of The Weeknd’s tour, mentioning the community-centric nature of the sector.