Popular clothing brand The Gap has teamed up with production studio InterPop to launch its virtual collection on the Tezos platform.
San Francisco-based retailer The Gap made the announcement recently, noting that users will be able to buy their brand's limited-edition digital hoodie.
The company is trying to gamify its experience to provide its users with the ability to collect Gap hooded digital images. It is worth noting that the company developed the collection together with Brandon Sines, who is the artist of Frank Ape, a popular cartoon mystical creature.
“Our company is always in step with music, art, and culture, and we could not help but offer our users something original in the digital space. We are thrilled to be partnering with Brandon Sines,” Chris Goble, chief product officer of The Gap, said in a statement.
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Sines, in turn, also did not refrain from commenting on the new partnership.
“This collaboration with one of the most classic brands in history has allowed me to express the great ideas of Frank Ape. I can't wait to present our works to the whole world,” said Brandon Sines.
It should be emphasized that the company's press release states that users will be able to make purchases at different levels of rarity: Common, Rare, Epic, and One of a Kind.