Leading e-commerce company Shopify teamed up with the Web3 commerce solution Novel to allow merchants to access blockchain tech easily.
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Novel released an app on the Shopify App Store, which provides merchants with tools to try Web3 innovation in e-commerce without having technical knowledge. The Novel Shopify application has two main features: minting and distribution, and utility.
Through the first feature users can create art for a new NFT collection or upload an existing one. Novel can then make digital assets available on the Shopify marketplace for users due to smart contracts. When a user buys an NFT, Novel will provide an automated currency bridge and create a cryptocurrency wallet for the customers.With the utility feature, Novel offers merchants to allow token-based utility on their Shopify accounts.
According to CoinTelegraph, Novel CEO and co-founder Roger Beaman said due to the integration with Shopify, the company can leverage the top e-commerce platform to enable retailers to get into Web 3.