Rakuten announced the launch of the Rakuten NFT NFT marketplace. The Japanese e-commerce giant attributed the move to the increasing adoption of cryptocurrencies in the country.
The platform will provide users with the opportunity (from 2023, including peer-to-peer) to buy and sell tokens in various areas - from sports and entertainment to music and anime.
Intellectual property owners will be able to create their pages for issuing and selling NFTs. It is planned to introduce various payment methods.
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The platform announced collaborations with manga artist Hiroshi Kurogane (comics), Asahi Corporation (TV shows), and Under Beasty (j-pop music) to release NFT collections.