On March 7, American fast food company Taco Bell announced the launching of Taco-designed algorithmic collectibles on the platform Rarible. Soon after the launch, NFTs got sold out.
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Our Spicy Potato Soft Tacos can now live in your hearts, stomachs and digital wallets. https://t.co/IC8b45lmd9 pic.twitter.com/FJUcuwCuyy
— Taco Bell (@tacobell) March 8, 2021
NFTs (non-fungible tokens) are cryptographic assets running on a blockchain. They are unique as don't have an equivalent. NFTs are visuals such as Gifs, photos, or videos.
Taco Bell built five diverse NFTs, putting them on Rarible in groups of five. Their original price was 0.001 ETH ($1.79). However, many get NFTs through bids. The highest bid, for now, is 0.7 wETH ($1.300) for the gif "Gimme that".0.01% of further purchases will go to Taco Bell Foundation, which aims to help the younger generation to choose their career path.
The names of NFTs presented by Taco Bell are: “Ever-Crunching Tacos,” “Gimme That,” “‘Tato Dimensions,” “Transformative Taco” and “Swivel, Taco.”
NFTs' popularity has been increasing. Among the famous brands that have issued their digital collectibles is NBA, Bratz, Doctor Who. There are also artists like Kings of Leon, Grimes, 3Lau, Jacques Greene, Tory Lanez, and many others.