Apple CEO Tim Cook provided a detailed description of the company's plans for expanding business in the metaverse. The man decided to share this information with large investors so that they could weigh all the "pros" and "cons" before investing in new Apple projects.
Analyst Cathy Huberty of Morgan Stanely, a large US commercial bank, asked Cook what actions he intends to take as part of the development of a new direction of activity.
"We see our future in this meta-space and invest in it," - said the CEO of Apple.
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Cook hinted that their company has a huge number of applications (over 14 thousand) and, if necessary, it can increase shortly. For Apple, according to the CEO, nothing is impossible, because the main task of the company is to satisfy the interests of users, even if they are connected with the metaverse.
It is worth emphasizing that these plans are very interested in investors. That is evidenced by the latest financial report, which speaks of the current positions of the corporation's shares. They, by the way, grew by 5%, and sales increased by 11%. In total, the company earned about $35 billion in the last quarter.
"Our customers are interested in new products and services, the latest of which have generated significant revenue for the company," said Apple CFO Luca Maestri.