Adidas and Prada team up for exclusive NFT collection

by in Cryptocurrency News

Adidas Prada

Adidas Originals and Prada have teamed up again to create a new product. So, just recently, the companies released a joint collection called Re-Nylon, which is branded items made from innovative textiles, created from recycled plastic waste and textile fiber waste.

Less than a month after the release of the clothing collection, the two fashion houses announced the launch of a new project in the field of the metaverse.

The companies are reportedly planning to create a unique piece of digital art with their users and digital artist Zack Lieberman.

Everyone who wished to take part in the creation of a unique NFT had to register on the resource using an electronic wallet by January 24th. The participants of the project had the opportunity to send their photographs to the developers of the collection, of which, as a result, it will consist. It is worth noting that there is not much time left, the photo will be accepted until January 27 inclusive.

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From all the submitted photos, the companies will choose 3000, which the artist will turn into a patchwork NFT collection. By the way, the companies indicated that 1,500 seats are reserved, it turns out that only half of them will be able to be occupied by participants.

Finished works of art will be auctioned on January 28 through the SuperRare marketplace. In this context, it should be emphasized that the purpose of this cooperation is to unite the world of fashion and cryptography, which is rapidly gaining popularity.

“The Metaverse provides an opportunity to unite companies from all areas of activity. This project shows that we are open to innovation, to new projects with different partners,” said Erica Wicks-Sneid, Vice President of Communications, Adidas Originals.